Consumer Insights maintains a local database of Metro Detroiters and we occasionally call upon them to participate in a variety of studies.

We encourage you to join!  Past participants consistently comment on how much they enjoy the experience of making their opinions known and exploring a topic in-depth.

Clicking on the link below will take you to Focuscope, Inc., a Chicago research partner that coordinates and manages our local database. Simply fill out the form on that page and you'll become part of our panel.

Reasons to join the database:Click on each type of study for a brief description.

Focus group discussions

• Group of 8 to 10 consumers
• Led by a professional moderator
• Two-hour sessions
• Weekdays in the afternoons or evenings
• Held at our focus group facility in Troy
• Average incentive = $75 per two-hour session

In-depth interviews

• Individual interview, led by a professional moderator
• Usually in-person, but can be via phone
• Usually last one hour
• Weekdays, various times of day
• Average incentive = $60 per one-hour session

Product testing or Clinics

• Consumer goes to offsite location (usually a conference center) to test a specific product
• Time commitment varies – 15 minutes up to 90 minutes
• Weekdays, various times of day
• Average incentive varies by task and time required

On-line Surveys

• Topics can be local or national
• Survey link e-mailed to consumers
• Usually less than 10 minutes to complete
• Consumers entered into a drawing to win a cash award