Consumer Insights maintains a local database of Metro Detroiters and we occasionally call upon them to participate in a variety of studies, such as:

Focus group discussions

·         Group of 8 to 10 consumers

·         Led by a professional moderator

·         Two-hour sessions

·         Weekdays in the afternoons or evenings

·         Held at our focus group facility in Troy

·         Average incentive = $75 per two-hour session

In-depth interviews

·         Individual interview, led by a professional moderator

·         Usually in-person, but can be via phone

·         Usually last one hour

·         Weekdays, various times of day

·         Average incentive = $60 per one-hour session

Product testing or Clinics

·         Consumer goes to offsite location (usually a conference center) to test a specific product

·         Time commitment varies – 15 minutes up to 90 minutes

·         Weekdays, various times of day

·         Average incentive varies by task and time required

On-line Surveys

·         Topics can be local or national

·         Survey link e-mailed to consumers

·         Usually less than 10 minutes to complete

·         Consumers entered into a drawing to win a cash award

We encourage you to join!  Past participants consistently comment on how much they enjoy the experience of making their opinions known and exploring a topic in-depth.  Clicking on the link below will take you to Focuscope, Inc., a Chicago research partner that coordinates and manages our local database.  Simply fill out the form on that page and you'll become part of our panel.

Note: We never share or sell any information you provide us, and you will only be contacted by Consumer Insights, Inc. or Focuscope, Inc. in the future when we would like to invite you to participate in a research study.